Best Practices

Maximize conversions with proven optimization strategies.

Design Principles

1. Match Your Brand

• Use brand colors for primary button
• Match theme fonts and spacing
• Maintain consistent aesthetics

2. Mobile First

70%+ traffic is mobile

✅ Checklist:

• Test on actual devices
• Buttons min 44x44px
• Text 16px+ readability
• Collapsed view for clean look

3. Visual Hierarchy

Price (20px, Bold)
  > Add to Cart Button (16px, Semi-Bold)
    > Product Name (16px, Medium)

Conversion Optimization

Strategy	Impact	Implementation
High Contrast Buttons	10-15%	Brand color, 4.5:1 contrast
Clear CTA	8-12%	Action verbs, 2-3 words
Reduce Friction	15-20%	Expanded for complex, collapsed for simple
Highlight Savings	5-10%	Red/orange sale price, show %

Product-Specific Settings

Simple Products

Display: Collapsed
Buy Now: Enabled

→ Fast checkout

Complex Products (Many Variants)

Display: Expanded
Buy Now: Disabled

→ Show all options

Sale Items

Display: Any
Buy Now: Enabled
Sale Color: Bright Red/Orange
Badge: Enabled

→ Create urgency

Performance

Fast Loading

1. Use system fonts (instant load)
2. Start with preset (optimized)
3. Minimize customizations

Mobile Optimization

• 44x44px touch targets
• 16px+ font sizes
• Comfortable spacing
• One-thumb operation

Testing Strategy

A/B Test

Element	Test
Display Type	Collapsed vs Expanded
Button Color	Brand vs High Contrast
Button Copy	"Add to Cart" vs "Add to Bag"
Buy Now	Enabled vs Disabled

Duration: 1 week minimum

Key Metrics

• Add-to-cart rate
• Conversion rate
• Mobile vs desktop
• Time to add

Common Mistakes

❌ Avoid	✅ Instead
Too many colors	2-3 max
Poor contrast	4.5:1 minimum
Tiny text	16px+
Over-customization	Use preset
Ignoring analytics	Test & measure

Industry Settings

Fashion & Apparel

Display: Expanded | Language: "Add to Bag"
Style: Bold | Buy Now: OFF

Electronics

Display: Collapsed | Style: Professional
Buy Now: ON

Food & Beverage

Display: Collapsed | Language: "Add to Order"
Buy Now: ON

Quick Wins

Change	Time	Impact
Match brand color	15 min	Instant consistency
Enable Buy Now	2 min	More options
Apply preset	30 sec	Professional look
Increase price size	1 min	Better visibility

Deployment Checklist

• Colors match brand
• Mobile readability verified
• Buttons 44x44px
• Tested on devices
• Consistent with theme
• Clear CTA
• Works with variants

Next Steps

• Troubleshooting - Fix issues
• FAQ - Quick answers

Remember: Test, measure, optimize!

Design Best Practices

Match Your Brand

Why it matters:

• Consistency builds trust
• Professional appearance
• Seamless experience

How to do it:

1. Use your brand colors for primary button
2. Match fonts to your theme
3. Keep border radius consistent
4. Align with overall aesthetic

Prioritize Mobile

Why it matters:

• 70%+ traffic is mobile
• Touch targets are critical
• Screen space is limited

How to do it:

1. Test on actual mobile devices
2. Ensure buttons are 44x44px minimum
3. Use collapsed view for clean look
4. Keep text readable (16px+)
5. Test in bright sunlight

Keep It Simple

Why it matters:

• Reduces decision fatigue
• Faster load times
• Clearer call-to-action

How to do it:

1. Don't over-customize
2. Stick to 2-3 colors
3. One font family
4. Clear, simple labels

Create Visual Hierarchy

Why it matters:

• Guides customer attention
• Improves scannability
• Increases conversions

How to do it:

1. Make price prominent (largest, boldest)
2. Secondary importance to button
3. Product name smallest but readable
4. Use color for emphasis

Conversion Optimization

High-Contrast Buttons

Impact: 10-15% lift in click-through

Implementation:

• Primary button in brand color
• Ensure 4.5:1 contrast ratio minimum
• Test with color blindness simulator
• Make it "pop" visually

Clear Call-to-Action

Impact: 8-12% lift in conversions

Implementation:

• Use action verbs ("Add", "Buy", "Get")
• Keep labels short (2-3 words)
• Make buttons obvious
• Single clear action

Reduce Friction

Impact: 15-20% improvement in cart additions

Implementation:

• Expanded view for complex products
• Collapsed view for simple products
• Enable "Buy Now" for impulse items
• Quick variant selection

Highlight Savings

Impact: 5-10% lift on sale items

Implementation:

• Bright sale price color (red/orange)
• Show discount percentage
• Make savings obvious
• Use contrasting colors

Performance Best Practices

Use System Fonts When Possible

Why:

• Instant loading
• No download required
• Native feel
• Best performance

When to use Google Fonts:

• Brand consistency requires it
• Specific aesthetic needed
• Performance impact acceptable

Minimize Customizations

Why:

• Faster loading
• Simpler maintenance
• Easier updates

How:

• Start with preset
• Make minimal changes
• Avoid over-complicating

Platform-Specific Tips

Mobile Optimization

Must-haves:

1. Touch targets 44x44px minimum
2. Readable text (16px+)
3. Comfortable spacing
4. Easy one-thumb operation

Nice-to-haves:

• Collapsed view default
• Swipe gestures
• Quick add to cart

Desktop Optimization

Considerations:

1. Doesn't feel intrusive
2. Complements theme
3. Appropriate sizing
4. Hover states work

When to hide on desktop:

• Theme already has good UX
• Desktop converts differently
• Mobile-first store

Product-Specific Strategies

Simple Products (No Variants)

Best configuration:

• Collapsed display type
• Buy Now button enabled
• Minimal information needed
• Quick purchase path

Complex Products (Many Variants)

Best configuration:

• Expanded display type
• Clear variant labels
• Buy Now disabled (encourage browsing)
• Space for options

Sale/Clearance Items

Best configuration:

• Prominent sale price color
• Discount badge enabled
• Buy Now button for urgency
• High-contrast styling

Testing & Iteration

A/B Testing

What to test:

1. Display type (collapsed vs expanded)
2. Button colors
3. Button copy
4. Desktop visibility
5. Buy Now button presence

How to test:

• One week per variation
• Track conversion rate
• Monitor cart additions
• Check mobile vs desktop

Analytics to Monitor

Key metrics:

1. Add-to-cart rate
2. Conversion rate
3. Mobile vs desktop performance
4. Time to add to cart
5. Bounce rate on product pages

Tools:

• Shopify Analytics
• Google Analytics
• Heatmap tools
• Session recording

Common Pitfalls to Avoid

Over-Customization

Problem: Too many changes from defaults

Solution:

• Start with preset
• Make minimal adjustments
• Test each change
• Less is more

Poor Contrast

Problem: Buttons don't stand out

Solution:

• Use contrast checker
• Test on actual devices
• Ensure 4.5:1 minimum ratio
• Bold colors for CTAs

Inconsistent Branding

Problem: Doesn't match store theme

Solution:

• Extract theme colors
• Use same fonts
• Match button styles
• Cohesive experience

Ignoring Mobile

Problem: Optimized for desktop only

Solution:

• Mobile-first approach
• Test on real devices
• Check touch targets
• Verify readability

Too Much Text

Problem: Long button labels, descriptions

Solution:

• Keep labels short
• 2-3 words maximum
• Clear and direct
• Avoid jargon

Industry-Specific Tips

Fashion & Apparel

• Use expanded view (size/color variants)
• High-quality product images
• "Add to Bag" instead of "Cart"
• Bold, confident styling

Electronics & Tech

• Collapsed view (fewer variants)
• Professional appearance
• Specs visible
• Buy Now for quick purchases

Food & Beverage

• "Add to Order" language
• Appetizing colors
• Quick checkout important
• Mobile-optimized

Luxury Goods

• Elegant, minimal design
• Sophisticated colors
• Premium feel
• Disable Buy Now (thoughtful purchase)

Seasonal Optimization

Holiday Season

• Enable Buy Now for gift-buyers
• Bright, festive colors acceptable
• Urgency messaging
• Fast checkout critical

Sale Events

• Prominent sale pricing
• Discount badges enabled
• High-energy colors
• Buy Now enabled

Regular Season

• Brand-appropriate styling
• Balanced approach
• Standard configurations
• Focus on consistency

Accessibility Best Practices

Visual Accessibility

• 4.5:1 contrast minimum
• Don't rely on color alone
• Large touch targets
• Clear visual hierarchy

Screen Reader Accessibility

• Descriptive button labels
• Clear action verbs
• Avoid "Click here"
• Meaningful text

Keyboard Navigation

• Tab through elements
• Enter to activate
• Escape to close
• Standard patterns

Quick Wins

Easy changes with big impact:

1. Match brand color - Instant consistency (15 min)
2. Enable Buy Now - More purchase options (2 min)
3. Apply preset - Professional look (30 sec)
4. Increase price size - Better visibility (1 min)
5. Test mobile view - Catch issues (5 min)

Checklist for Success

Before deploying:

• Colors match brand
• Text is readable on mobile
• Buttons are easy to tap
• Tested on actual devices
• Consistent with theme
• Clear call-to-action
• Fast loading
• Works with variants
• Sale prices highlighted
• Looks professional

Continuous Improvement

Monthly Review

1. Check analytics
2. Compare to previous month
3. Test new configurations
4. Gather customer feedback
5. Make small improvements

Stay Updated

• Monitor app updates
• Try new features
• Follow best practices
• Learn from data

Next Steps

• Troubleshooting - Fix common issues
• FAQ - Quick answers
• Review your analytics
• Test and iterate

Remember: The best configuration is the one that converts. Test, measure, and optimize!