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Quality and SEO

Use these inputs to improve relevance, clarity, and brand fit before you publish.

How should I use the Primary keyword parameter?​

Primary keyword is the main SEO anchor and should match the query you most want the post to rank for.

The Primary keyword should be the most important phrase the draft is optimized around. It should appear naturally in the title direction, headings, and core narrative of the article.

Avoid making it too broad, too vague, or too unnatural. Keywords like "water bottle" are often too broad, while very awkward keyword strings can make the article sound robotic.

Good primary keyword habits​

  • Choose a phrase that looks like a realistic search query.
  • Keep it closely tied to the article topic and product intent.
  • Use one clear priority phrase instead of mixing several main targets together.

Best for: Merchants optimizing one page for one main search intent.

In app: Create Post

What are Secondary keywords for?​

Secondary keywords broaden relevance and help the article cover supporting search variations.

Secondary keywords tell the model which adjacent search terms, use cases, or subtopics deserve coverage around the main keyword.

They are not meant to compete with the Primary keyword. Instead, they help the article sound complete and relevant to long-tail searches that naturally connect to the main topic.

How to use them well​

  • Add supporting phrases that belong naturally in the same article.
  • Use them to widen coverage, not to stuff every variation you can think of.
  • If a secondary keyword changes the article direction entirely, it probably deserves its own post.

Best for: Teams improving topical depth without making the article feel repetitive.

In app: Create Post

What does the Tone parameter actually influence?​

Tone controls how the article sounds, including wording, rhythm, confidence, and emotional posture.

Tone does not change the factual topic; it changes the voice. A professional tone will feel more restrained, while a supportive tone may feel warmer and more conversational. An authoritative tone tends to sound more decisive and expert-led.

Useful tone instructions are descriptive enough to guide style but not so complex that they conflict with the business goal. "Practical and reassuring" is usually better than a long paragraph of abstract writing advice.

How to choose a tone​

  • Use 2 to 4 adjectives that reflect the brand voice.
  • Align the tone with the audience and business goal.
  • Avoid contradictory combinations unless you truly need that tension.

Best for: Merchants who want the output to sound on-brand from the first draft.

In app: Settings

How should I fill the Target audience field?​

Target audience tells the model who the article is for, which affects vocabulary, examples, and persuasion angle.

A good Target audience description gives the model a reader profile, not just a generic label. "Customers" is weak. "First-time parents looking for spill-resistant travel bottles" is much more useful.

This field helps the draft choose the right benefits, objections, examples, and education level. It is especially important when the same product can be marketed to several buyer segments.

How to define the audience​

  • Describe the audience by need, stage, or problem.
  • Be specific enough that the model can imagine the reader.
  • If several audiences exist, choose the primary one for this article.

Best for: Teams tailoring drafts to a clear reader segment.

In app: Settings

What should I write in the Business goal field?​

Business goal tells the model what commercial or educational outcome the article should support.

This field clarifies why the article exists from the merchant side. It might be to drive collection traffic, improve consideration for one product line, educate readers before purchase, or build trust in a category.

When Business goal is clear, the model can prioritize the right structure and CTA. Without it, the article may be informative but less commercially useful.

How to write the goal​

  • State the business outcome in one sentence.
  • Keep it specific, such as click-through, add-to-cart support, email sign-up, or product education.
  • Avoid mixing several unrelated goals into one article brief.

Best for: Merchants aligning content with measurable business intent.

In app: Settings